Find the Path to Launch, Grow, Profit, and Exit
The Venture Path
We purchased the Lake George Grocery in 2021 for $400k. The invested another $200k to renovate this historic building and pivot towards a more community-focused establishment selling artisan goods and cafe. The new business, rebranded as The Horn, soft launched in 2022.
Starting in 2017 we partnered up with one of the largest Construction Management companies in the United States to co-create the Elements application. With a $250k investment from Unicorn, we were able to build an iPad application that has been independently evaluated at $50M.
With Unicorn’s brick & mortar investments and endeavors, we needed general construction services but couldn’t find a reputable business in the local area. So we instead made the investment to build a construction company for northern Michigan and launched it into the market.
In 2018 we purchased a hair salon, Expressions Hair Studio, in Lake George, Michigan. Unicorn renovated the business, trained new staff, and implemented better technology, processes, and branding. The value of the business has tripled with our investment and innovation.
Lighting the Path to
Bring Products to Market
The Growth Path
From powering @GoogleMaps on Twitter to working on experimental prototypes and joining design sprints, Google has trusted Unicorn as an ongoing development and innovation partner for product and experimental marketing endeavors.
Unicorn partnered with the YMCA to develop a scalable mobile app and WordPress site, enabling local chapters to efficiently franchise while maintaining consistency in technology and branding.
Going back to 2009 we have worked with SalesForce on a number of initiatives. Mostly designing and developing the user interfaces and frontend frameworks around their Guide Templating Language and Lightning Design Framework.
Planning the Course to
Accelerate Business Growth
The Exit Path
In 2023 we connected with Room 214 to help the company transform and seek acquisition. We worked with the company for roughly 30 days to build a data room and had an offer and LOI for the company to exit within two weeks.
We helped Ambit Design roll up into an agency acquisition, helping the founder find his path to exit. The founder has the opportunity to level up his career and continue on with the purchaser to grow the business with innovation and better operations.
In 2017 we helped Arrae Creative, a design agency founded in Colorado, find a buyer and exit. The company specialized in creating superb e-commerce solutions and experiences. The company was sold to a development agency.
Marching Forward to