Find the Path to Launch, Grow, Profit, and Exit

In fall of 2015 we invested in Bowery to take their proof-of-concept idea to market. With a $150k investment of development services from Unicorn operating as a venture studio, we built the MVP in six months and helped them raise $6.2M in the following year and to a valuation over $350M today.

Starting in 2017 we partnered up with one of the largest Construction Management companies in the United States to co-create the Elements application. With a $250k investment from Unicorn, we were able to build an iPad application that has been independently evaluated at $50M.

Starting in 2020, we have been advising and incubating ReVision as a startup. We made a $500k pre-seed commitment and have built and launched their MVP and go-to-market strategy. We also stood in as operators providing an interim CTO for fundraising and piloting with customers.

We started working on an e-learning platform in summer of 2014. Over the years, we have continuously invested and improved this content management system to have the best-in-class features for media management and workflow integrations.

Unicorn has worked with iPondr since summer of 2020 to build and launch their MVP, Artificial Intelligence Patent, and go-to-market strategy. We offered discounted development services for equity and provided their interim CTO. We also currently sit on their board of advisors.

We purchased the Lake George Grocery in 2021 for $400k. The invested another $200k to renovate this historic building and pivot towards a more community-focused establishment selling artisan goods and cafe. The new business, rebranded as The Horn, soft launched in 2022.

With our brick & mortar investments, we needed general construction services but couldn’t find a reputable business in the local area. So we instead made the investment to build a construction company for northern Michigan.

In 2018 we purchased a hair salon, Expressions Hair Studio, in Lake George, Michigan. Unicorn renovated the business, trained new staff, and implemented better technology, processes, and branding. The value of the business has tripled with our investment and innovation.

We co-created Block, a cutting edge construction company that builds houses and commercial buildings using shipping containers. Block needed business development and operational roles and Unicorn stepped in and filled in the voids for the company to get to market.

Google

From powering @GoogleMaps on Twitter to working on experimental prototypes and joining design sprints, Google has trusted Unicorn as an ongoing development and innovation partner for product and experimental marketing endeavors.

Samsung

Unicorn is a trusted partner of Samsung, often collaborating on marketing initiatives related to ABM websites and the annual Unpacked event. We have built dozens of applications with zero downtime.

Indeed

We worked on a few projects for Indeed: the Job Seeker Community forums, a UK based marketing site, and a few other marketing-focused solutions. Indeed trusted Unicorn with initiatives that intersected heavily between marketing and tech.

Hilti

Hilti partnered with Unicorn to build intranet systems, custom web applications, and use Artificial Intelligence technology to transform Hilti’s operating procedures and sales documentation into a digital playbook.

YMCA

Unicorn partnered with the YMCA to develop a scalable mobile app and WordPress site, enabling local chapters to efficiently franchise while maintaining consistency in technology and branding.

Comcast

Comcast embarked on a transformative journey in collaboration with Unicorn starting in spring of 2010. Together, they tackled numerous prototypes and product releases aimed at enhancing the sales and marketing efforts of the company.

SalesForce

Going back to 2009 we have worked with SalesForce on a number of initiatives. Mostly designing and developing the user interfaces and frontend frameworks around their Guide Templating Language and Lightning Design Framework.