Automating Sales Ops
Hilti — a global leader in innovative tools, technology, and services for the construction industry — needed to streamline operating procedures, centralize its knowledge base, and put a comprehensive digital playbook in the hands of its sales teams. Hilti partnered with Unicorn to make it happen. Our experience building intranet systems and custom web applications, combined with AI technology, transformed Hilti’s operating procedures into a digital playbook while AI parsed and standardized the existing database content.
Overcoming Data Challenges
Hilti’s existing database held a vast amount of unstructured data. Search barely worked, and content varied wildly across operating procedures. Hilti needed AI to parse the database, make the content searchable, and standardize it inside the digital playbook.
Working closely with Hilti, we built an AI-powered content parsing engine into the intranet and playbook solution. Using advanced algorithms and natural language processing, the engine intelligently analyzed the existing database, extracted the relevant information, and classified it into predefined categories.
Building an Intelligent E-Learning Platform
AI-powered content parsing. Our AI parsed Hilti’s existing database, identifying and extracting key information from varied sources — bringing a vast body of knowledge into the playbook, searchable and accessible to sales teams.
Search and discoverability. Semantic analysis and indexing let sales teams find specific information fast, boosting productivity and saving valuable time.
Content standardization. By identifying common patterns across parsed content, the system automatically applied standardized formats, terminology, and guidelines — driving consistency and seamless knowledge sharing across teams.
Continuous learning. Machine learning let the system improve its parsing and standardization accuracy over time. As sales teams used the playbook and gave feedback, the engine refined its algorithms and sharpened search results.
Leveraging AI for Tailored Content
The impact on Hilti’s sales team growth and knowledge management was significant. The enhanced digital playbook became a centralized hub of standardized, searchable content — putting consistent, readily accessible information in front of every seller.
And it kept getting better. Continuous learning from user interactions refined search results and adapted the playbook to evolving needs, keeping it current and relevant.
Together — intranet development, playbook creation, and AI-powered parsing and standardization — the solution gave Hilti a powerful tool to centralize knowledge, streamline operating procedures, and drive continuous growth across its sales teams.