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UNICORN

Venture Path · 2011

Social Media Monthly

Building a successful social event, community, and media company — from magazine covers to packed Denver meetups.

Cover of The Social Media Monthly print magazine

The first quarter of Social Media Monthly magazine covers

A Joint Venture

The Social Media Monthly — a pioneering magazine and website exploring the ever-evolving social media landscape — set out to become a leading source of insightful content and community engagement. Unicorn helped invent and shape it: contributing as core writers, leading design and illustration for the print magazine, and hosting social media events in Denver.

Second-quarter Social Media Monthly magazine covers

Challenges

Delivering high-quality content, engaging readers, and creating an immersive social media experience meant clearing three hurdles:

  • Content creation and expertise. The magazine needed skilled contributors with real insight into social media trends and analysis.
  • Print design and illustration. A visually engaging print magazine demands expertise in layout, typography, and illustration.
  • Community engagement. The publication wanted to build a genuine community of social media enthusiasts and professionals through networking and knowledge-sharing events.

Third-quarter Social Media Monthly magazine covers

Solutions

Unicorn tackled all three fronts at once.

Content creation. Our team of social media experts became core contributors, delivering insights, trends, and analysis that kept the magazine relevant and credible — a trusted source of social media expertise.

Print design and illustration. Our design team led the magazine’s visual identity: captivating layouts, typography, and illustrations that made the reading experience as immersive as the content was informative.

Community engagement. Unicorn’s Denver offices hosted The Social Media Monthly’s events, bringing together enthusiasts, industry professionals, and thought leaders for networking and knowledge sharing that strengthened the publication’s bond with its audience.

Cover of The Social Media Monthly magazine

Results

The collaboration paid off across the board:

  • Credible, engaging content. Unicorn’s contributions elevated the depth and quality of the articles, establishing the magazine as a go-to resource for social media insights.
  • A visually stunning print magazine. Striking layouts and graphics transformed the publication’s aesthetic appeal — an object of desire for social media enthusiasts.
  • Vibrant community engagement. The Denver events fostered networking, knowledge exchange, and industry connections, building a real community around the brand.