Inventing a Brand
The Homebridge business idea excited us from the first conversation — novel physical products are a lot of fun. The challenge: we needed assets and collateral to tell the story of the product and company, but the headwalls didn’t exist yet. The product was patented and past invention, but still mid-R&D.
So we started with a storyboard, betting we could produce an explainer video entirely through 3D modeling and cinematics.
Unreal Engine Cinematics
Armed with nothing but a logo, a detailed understanding of the product, and some crude sketches, we built a proof-of-concept cinematic scene in Unreal Engine 5. Time was tight, so we worked fast rather than perfecting every render. The goal of the rapid spin-up: give the company something tangible to fundraise with and pitch to partners and investors.
Marketing Site
Once the initial promotional video rendered, we whipped up a marketing site. By then, the company had rolled out its first pilot units — one even installed in a home. That gave us the collateral to stand up a proper landing page, backed by marketing and CRM tools so the founder could capture leads and field FAQs.
Explainer Video
The first explainer video was simple but effective. Paired with a companion asset — a time-lapse of an actual headwall installation — the two videos quickly gathered attention on Facebook and LinkedIn.