Overview
In a strategic partnership with Indeed, the global leader in job search and employment services, Unicorn set out to transform the user experience across key platforms. Using the innovative Aurora design language, we worked closely with Indeed’s US and UK teams to bring a fresh visual identity to the Job Seeker Community, Events Hub, and Learning Resources.
Challenges
Indeed faced real obstacles in optimizing user engagement. An outdated design language was holding back user interaction. Platforms like the Job Seeker Community and Events Hub had grown complex to develop and maintain, demanding a more agile approach. And with a new employer network division on the horizon, Indeed needed strategic planning, user insights, and honest market assessment.
Solutions
Unicorn conceived and designed every application asset, from logo to visual design. Autonomy as product owners and creatives let us build and refine rapidly on a highly optimized budget. Feature for feature and dollar for dollar, no case study in our portfolio matches this project. Given control and budget to navigate solutions, we play to our strengths as a full-service product incubator — arriving quickly at high-impact features and delivery.
Results
The Aurora design language anchored everything. The aesthetic refresh gave the platforms a modern, cohesive visual identity that drew users in and deepened engagement. For the Job Seeker Community, built on Khoros, we went beyond the redesign — pioneering open-source tools and a VS Code plugin tailored to FreeMarker and Khoros-specific syntax. Development got faster, and collaboration got easier.
For the Events Hub, we built an agile framework enabling rapid application development and A/B testing of individual modules. This plug-and-play approach to marketing tech let Indeed optimize event experiences swiftly and effectively. And as Indeed prepared its new employer network division, we partnered on strategy and focus groups to ground the launch in real user needs and market readiness.