304 Lake George St, Lake, MI 48632
hello@unicorn.love

Unicorn is a group of Operators and innovators

We Are True Magicians

Unicorn is an invested partner, empowering founders and innovators who bring tomorrow’s technology to market today. Learn how the software we’ve developed, partners we’ve established, and growth models we’ve proven can immediately impact where you go next.

An animated image of rabbit ears in a magic hat, and surprise: the ears were just a rabbit hat on a unicorn
Managing Partners

The Mavericks

Our mavericks are passionate about empowering innovation for founders, businesses, and investors who are courageous and pioneering enough to believe they can create what’s truly remarkable. Our mission is to light the way for companies to find their path

Tech

Clay Unicorn

Clay is a force of innovation with technology. With two decades of building tech companies, he has learned how to overcome seemingly impossible challenges earning recognition from tech giants including Google, Samsung, Facebook, and Comcast.

Network

Zach Servideo

Zach is a serial entrepreneur, brand creator, growth marketer, tech nerd, startup advisor, soccer coach and perpetual spreader of positive energy. He has been the founder of multiple ventures:  Value Creation Labs, CoFlo, FloPreneur, and Boston Speaks Up.

Finance

Michael Calabrese

Michael “The Guy” Calabrese is an expert with numbers and business strategy. He quickly grew out of his role of CPA and into a strategic financial consultant and strategist for hedge funds, ventures, and startups. 

Fundraising

Vince Giacomini

A dedicated successful entrepreneur, Vince founded and sold Premier Wireless Solutions (PWS) as a value-added distributor to serve the M2M market. He pioneered the launch of a private cellular network with major carriers: Verizon, AT&T and Vodafone. He built the business to over $2M/month and over 1M subscriber lines.

Design

Dylan Wilson

Dylan has an uncanny way of leveraging design as a powerful tool to solve business problems and unlock growth opportunities. He he was instrumental in leading Boston Digital to its exit to Mighty Union in January 2025.

Product

Matt Bernier

Matt leads technical vision and implementation for businesses. With extensive experience in software development and community building, he ensures that technology enables the experience and collaboration that connects our global community effectively.

Senior Leadership

The Mavens

The Unicorn team is devoted to revolutionizing how companies go to market with SaaS and AI-driven solutions. From leading technology accelerators in Fortune 100 companies to building digital transformation models requiring deep marketing and software development expertise – Unicorn can take you where you want to go.

Community

Hanna Unicorn

Hanna is a creative director and designer. She guides businesses through branding to help them resonate with any audience. She has built and run two businesses as a solopreneur, bringing insights and empathy forward in everything she does.

Marketing

Adrian Marcus

Adrian is a genius with all things growth including sales and marketing. He co-founded SociallyIn,  to guiding SOPs, he knows the ins and outs of business and helps bring process definition and automation to everything he is involved with.

Business

Toma Bedolla

Toma is the visionary founder of House of Genius, bringing over two decades of experience in community building and entrepreneurship. His passion for connecting diverse minds and fostering innovation has been the driving force behind HoG’s global success.

Subject-Matter Experts

The Masterminds

Our Masterminds are pioneers and visionaries in their respective fields. Each individual brings a wealth of experience, innovation, and a passion for pushing the boundaries of what’s possible in business and technology. Our Masterminds are here to guide, collaborate, and transform your visionary ideas into groundbreaking realities.

Engineering

Brandon Fallings

Brandon is an Engineer and DevOps specialist with a strong track record in machine learning infrastructure and full-stack development. He has worked with Home Depot, Black Rock, Oak Ridge, and many other prestigious organizations focused on implementing emerging tech and cross-functional development teams.

Management

Matt Gavenda

Matt is a strategic director and visual communications specialist. He has over a decade of creative agency experience integrating analysis and planning with the delivery and iteration required to bring brands to life, assuring alignment every step of the way.

AI Marketing

Jason Cormier

Jason is an entrepreneurial coach and strategist. Helping hundreds of companies grow, with over twenty positively exiting, Jason co-founded one of the world’s first social media agencies, is a bestselling author, and has been honored twice as a top 100 Colorado CEO.

Our Values

Unicorn has operated with the same core values for over a decade. This is our credo and guiding light.

Journey Together

The maxim of “it’s not personal, it’s just business” is archaic and exploitative. We embrace the human experience at every level, because that’s how people work best. Beyond “clients,” we have partners and friends that we build businesses with. Our work is personal because our relationships are authentic. This mindset produces the highest quality with the most enjoyable results.

Solutions Oriented

Problems are everywhere, but obsessing on them only creates tension and stress. Add a delayed or rushed approach to dealing with them and they multiply. We embrace our history of achievement across multiple industries, with a crafted approach to root cause analysis and sequenced problem solving that results in innovative solutions.

An illustration of a man looking into a mirror and seeing a unicorn
Operate Transparently

We love pulling rabbits out of a hat, but illusions and tricks fall short of adding real value over the long term. We prefer demystifying gimmicks and teaching the underlying mechanics. Not just pulling back the curtain, but stewarding a culture of trust where we say what we mean and mean what we say.

Pursue Life Profit

Happiness is achieved more through experiences and living a memorable life than through the acquisition of dollars and cents. Passion being a key ingredient to success in anything, we strive to pursue projects and partnerships that align with our values and influence positive change in the world.

Become a Unicorn

Let’s create something extraordinary together

Get a free session with our think tank by sharing a few details about your product, idea, or venture with us. We will reach out and setup a call with you and your stakeholders to assess your venture and market-fit with you.